The Houston Livestock Show and Rodeo (HLSR) promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community.
Since its beginning in 1932, the Rodeo has committed more than $450 million to the youth of Texas. This is evident in the community support clearly displayed at the event. The “Texans” are a proud and patriotic bunch who love the “Rodeo”.
The event runs for 20 days and attracts close to 2.7 Million in attendance generating close to $500 million in the local economy, or the equivalent of hosting a Super Bowl.
The volunteers contribute an estimated 2.1 million hours of work per year, averaging almost 68 hours per person. All of them are required to pay a minimum fee of $50, and some committees require a larger donation. The most popular committees have a wait list.
HLSR is the largest livestock competition in the world and it didn’t fail to deliver with the focus of the livestock exhibits revolved primarily around Steers
and Hogs. The competitions were fierce as the winners stood to reap significant value in the sale of a prize winning animal – some Steers were valued at circa $600,000 US.
The livestock competed in the NRG Centre which also housed the Shopping and AgVenture components of the event. This exhibition pavilion was 522,000 sq.ft. and was massive to walk around in.
The Grand Champion was presented on the main NRG Stadium arena in front of 75,000 attending the Wild Card Rodeo and Chris Stapleton Concert.