By Lynelle Smith, CFE, IFMG – IAFE Ambassador & Head of Entertainment, Sydney Royal Easter Show
What if I told you that your local show, yes, yours, could be part of a global community of passionate, innovative, show-stopping event professionals?
Hi, I’m Lynelle Smith. I have the privilege of heading up entertainment at the Sydney Royal Easter Show, and I’m also a proud Ambassador for the International Association of Fairs and Expositions (IAFE). I’ve walked the dusty tracks of small-town shows and stood in the glow of major arenas, and I’m here to tell you: there’s a place for every show at the IAFE table.
From Paddocks to Pavilions—IAFE Is for You
Whether your show draws 500 locals or 50,000 visitors, the IAFE is designed to support, uplift, and empower agricultural events of all shapes and sizes.
Here’s what you’ll gain when you pull up a seat:
Small Show? Big Support.
The IAFE gets small, volunteer-run events. With scalable resources and peer connections, you’ll feel seen, supported, and never alone in the trenches again.
Learning That Works in the Real World
Webinars you’ll actually use. Training that respects your time. Leadership programs for every level—from committee members to future CEOs.
A Toolbox That Delivers
Need a sponsorship deck? Safety template? Marketing plan? Done. IAFE’s resource library is packed with practical tools ready to roll out at your show.
Rooted in Agriculture. Growing with You.
This is an organisation that honours where we’ve come from, while helping us all step boldly into what’s next.
A Spotlight on Young Talent
IAFE’s Young Professionals Initiative shines a light on the next generation, offering pathways, mentorship, and opportunities to thrive.
Community You Didn’t Know You Needed
Imagine trading ideas with a Canadian fair organiser over Zoom. Or swapping tips with a show manager in Texas. That’s IAFE—global wisdom, local heart.
My Two Cents (and Then Some)
Being part of the IAFE has been one of the most rewarding decisions of my career. It’s helped shape how I lead, connect, and create meaningful impact, both at the Sydney Royal and across the wider industry.
And the best part? The IAFE isn’t just for “big shows.” It’s for everyone. So if you’re looking for ways to future-proof your event, empower your team, and stay inspired year-round, consider this your invitation.
Let’s talk. I’d love to introduce you to some brilliant Aussie members already in the network and help your show find its global village.
Warmest regards,
Lynelle Smith, CFE, IFMG
IAFE Ambassador | Chair, IAFE 2025 Competitive Exhibits Committee
Head of Entertainment, Sydney Royal Easter Show
📞 0419 636 265 | ✉️ lsmith@rasnsw.com.au
🌐 www.fairsandexpos.com