Media Release – 11/09/2025
T’aire Olsen steps into the top job at Queensland Ag Shows with a strategic mind, a volunteer’s heart and bold plans to bridge tradition and innovation across 129 regional events.
In a movement that dates back more than a century and spans every corner of rural Queensland, Ms Olsen’s appointment signals a renewed commitment to community, governance and youth engagement, as she outlines her 100-day action plan and five-point transformation strategy.
A seasoned strategist with deep roots in community advocacy, Olsen is ready to lead Queensland Ag Shows into a new era, focusing on governance, partnerships, digital transformation and elevating the voices of volunteers.
With decades of experience in governance, strategic planning and stakeholder engagement, she has led major organisational reforms across the not-for-profit sector, always with a clear focus on volunteer-led impact.
“It’s a privilege to serve the movement that shaped so much of my childhood and has been a cornerstone of rural identity in Queensland for generations,” Ms Olsen said.
“My goal is to honour the traditions that make our shows iconic while future-proofing the organisation through sustainable partnerships, digital innovation and inclusive leadership.”
Ms Olsen, who grew up in Nanango and spent her early career working with independent MP Dorothy Pratt, brings a unique blend of governance expertise, grassroots passion and volunteer empathy to the role.
“We are the bridge between heritage and progress,” she said. “The future of our shows lies in youth leadership, intergenerational involvement and embracing technology that takes pressure off volunteers, not replaces them.”
With her first 100 days focused on reviewing governance frameworks, refining strategic plans and understanding member needs across shows big and small, Ms Olsen’s leadership style is rooted in listening, transparency and tailored support.
Her five-point plan includes:
Strategic Plan Review
Budget Rebuild
Policy Framework
Impact Studies
Website and Digital Overhaul
“It’s about laying strong foundations,” Ms Olsen said. “If we get governance and strategy right now, we create space for innovation, efficiency and most importantly, for our volunteers to thrive.”
“I’m not here to change for the sake of change. I’m here to co-design a strong, sustainable future with our members and volunteers. Queensland’s 129 agricultural shows are more than events; they’re economic drivers, community hubs and cultural treasures.”
Olsen also champions the organisation’s youth programs, including Rural Ambassadors, Showgirl and NextGen, as vital leadership pipelines for the next generation.
“What we’re offering young people through these programs far exceeds what most schools or community groups can deliver,” she said. “We’re not just running events. We’re building leaders.”
Ms Olsen said data-driven decision-making, digital storytelling and modern governance would be critical to maintaining relevance while respecting the legacy of the movement.
For Olsen, the show movement is personal. “Some of my fondest memories are seeing generations of families — woodchoppers, show jumpers, poultry breeders — coming together in a true celebration of rural life. That’s what we’re protecting and evolving.”
“This is a legacy role. I’m proud to be stepping into it with clear eyes, fresh energy and absolute respect for those who built the road we now walk. We’re not just delivering events. We’re delivering belonging. My mission is to lead with purpose and walk shoulder to shoulder with the communities we serve.”
About Queensland Ag Shows
Queensland Ag Shows supports 129 regional and rural show societies across Queensland. The organisation works to connect, advocate for and strengthen the role of agricultural shows in regional development, youth leadership and community celebration.
Photos available on request. Interviews by arrangement.
Media Contact:
Kate Bennie, ZEC Media
+61 411 100 568
media@qldagshows.com.au
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