The Ring is a bimonthly newsletter distributed by the ASA.  The newsletter will be distributed during the second week of every other month unless key dates dictate otherwise. 

2021 Timetable
Content Submission date Distribution Date
12 February 2021 19 February 2021
16 April 2021 23 April 2021
11 June 2021 18 June 2021
2 June 2020 9 June 2020
10 August 2021 17 August 2021 (National Finals Edition)
8 October 2021 15 October 2021
3 December 2021 10 December 2021


The purpose of this document is to formalise the content and distribution policy and procedures.


Each edition of The Ring will feature news from the ASA, this may include but is not limited to the following:

  • Board updates 
  • Conference and / or event reports
  • National Finals Program news and updates
  • Welcome to new members
  • Sponsorship update 
  • ASA or Member organisations  Initiatives 

News provided by members will also be included. Member news must be relevant and of interest to the readers. It is not feasible to simply promote every single show and also not relevant to all readers. Member submitted news needs to offer readers insight, learning or inspiration. The following are examples of member news:

  • Success of new initiative 
  • Milestone events (50th, 100th etc)
  • Case studies (with a clear take out)
  • Examples of success that will inspire others
  • Reports from attendance at international events, relevant non-show events

Members may submit news by downloading and completing the content submission form from the ASA website: 

In certain instances, content may also be provided by ASA partners and sponsors. In all cases, ASA reserves the right to review and edit partner copy to ensure it adheres to general ASA standards. The copy will be reviewed by the Executive Officer with final approval to be sought from the Chair. 

News may also be sourced from online news sources and aggregated in the newsletter.  General news articles may discuss the success or growth of a particular show or general agricultural industry news. Articles including reference to the ASA will also be repurposed and included in The Ring. 

Sourcing Content

To ensure adequate content is included in each edition of The Ring, information may be requested from the Board and Members. 

In these instances, a request for information will be sent two weeks prior to the newsletter being distributed. If you receive a request for information please respond within seven days. 

Where information is requested and not provided, news may not be included in The Ring. 

Download the newsletter policy and content submission dates calendar